Privacy Policy
Last updated: 24 June 2026
This policy explains how JRM for Communications and its business unit ShelfC collect, use, share, and protect personal data when you visit our websites, contact us, or respond to our advertising — including lead forms on LinkedIn and other platforms. We keep it plain so you know exactly what happens with your information.
01 Who we are
In this policy, "we", "us", and "our" refer to JRM for Communications and ShelfC, which operate as one organisation. JRM for Communications is a systems integration company with more than 40 years in the market, operating in Egypt and Saudi Arabia. ShelfC is our AI retail shelf-recognition platform. We are the party responsible for the personal data described here (the data controller).
Controller details
02 Data we collect
We only collect what we need to respond to you and run our business. This may include:
- Contact & professional details — your name, email address, phone number, company name, and job title.
- Information you give us — anything you include in a form, message, proposal request, or email to us.
- Lead form data from advertising platforms — when you submit a lead form on LinkedIn or a similar platform, that platform shares the details you provided with us.
- Website & usage data — your device and browser type, IP address, pages viewed, and how you arrived at our site, collected through cookies and similar technologies.
We do not ask for sensitive data such as government ID numbers, financial account details, or health information through our forms, and we ask that you do not send it to us.
03 How we collect it
- Directly from you — through our websites, contact and inquiry forms, email, phone, or meetings.
- Through advertising platforms — when you respond to or submit a lead form on LinkedIn or another network.
- Automatically — through cookies, analytics, and advertising tools when you use our websites.
04 How we use it
We use your personal data to:
- Respond to your inquiries and provide the information, quotes, or proposals you request.
- Contact you about our products, services, and solutions where you have agreed to hear from us or where it relates to a business relationship.
- Understand which of our offerings fit your needs and follow up appropriately.
- Operate, secure, and improve our websites and measure how our advertising performs.
- Meet our legal, regulatory, and contractual obligations.
05 Our legal basis
We process your data under Egypt's Personal Data Protection Law (Law No. 151 of 2020) and, for activity in the Kingdom, the Saudi Personal Data Protection Law overseen by SDAIA. Depending on the situation, we rely on your consent (for example, when you submit a lead form or agree to receive marketing), the need to take steps you have requested, and our legitimate business interest in offering relevant B2B solutions. You can withdraw consent at any time — see "Your rights" below.
06 Cookies & analytics
Our websites use cookies and similar technologies to function, to understand how visitors use the site, and to measure our advertising. These include analytics and advertising tools such as Google Analytics, the LinkedIn Insight Tag, and similar platform pixels.
You can control or refuse cookies through your browser settings, and you can opt out of interest-based advertising through each platform's own settings. Blocking some cookies may affect how parts of the site work.
07 Sharing & disclosure
We do not sell your personal data. We share it only in these limited cases:
- Within our organisation — between JRM for Communications, JRM Gulf, and ShelfC, to serve you.
- Trusted service providers — such as our CRM, hosting, email, and analytics providers, who process data only on our instructions.
- Advertising platforms — LinkedIn and similar networks, which act as a source of lead data and provide measurement tools, under their own terms.
- Legal requirements — where we must disclose data to comply with the law or protect our rights.
08 International transfers
As we operate in Egypt and Saudi Arabia and use international service providers, your data may be processed in countries other than your own. When data is transferred, we take reasonable steps to ensure it remains protected to the standard required by the applicable data protection laws.
09 How long we keep it
We keep personal data only as long as needed for the purposes above or as required by law. Lead data collected through LinkedIn is retained on that platform for a limited period set by LinkedIn before deletion; data we move into our own systems is kept for the duration of our business relationship and a reasonable period afterwards, then deleted or anonymised.
10 How we protect it
We apply appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse. No system is completely secure, but we work to keep your information safe and limit access to those who need it.
11 Your rights
Under Egyptian and Saudi data protection law, you have the right to:
- Access the personal data we hold about you.
- Ask us to correct data that is inaccurate or incomplete.
- Ask us to delete your data, where there is no legal reason to keep it.
- Withdraw your consent to marketing or other processing at any time.
- Object to or restrict certain uses of your data.
- Make a complaint to the relevant data protection authority.
To exercise any of these rights, email us at info@jrm.com.eg. We will respond within the timeframe required by law.
12 Children
Our websites, services, and advertising are intended for business audiences and are not directed at anyone under 18. We do not knowingly collect data from children.
13 Changes to this policy
We may update this policy from time to time to reflect changes in our practices or the law. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review it periodically.
14 Contact us
If you have any questions about this policy or how we handle your data, contact us:
Privacy Policy
Last updated: 24 June 2026
This policy explains how JRM for Communications and its business unit ShelfC collect, use, share, and protect personal data when you visit our websites, contact us, or respond to our advertising — including lead forms on LinkedIn and other platforms. We keep it plain so you know exactly what happens with your information.
01 Who we are
In this policy, "we", "us", and "our" refer to JRM for Communications and ShelfC, which operate as one organisation. JRM for Communications is a systems integration company with more than 40 years in the market, operating in Egypt and Saudi Arabia. ShelfC is our AI retail shelf-recognition platform. We are the party responsible for the personal data described here (the data controller).
Controller details
02 Data we collect
We only collect what we need to respond to you and run our business. This may include:
- Contact & professional details — your name, email address, phone number, company name, and job title.
- Information you give us — anything you include in a form, message, proposal request, or email to us.
- Lead form data from advertising platforms — when you submit a lead form on LinkedIn or a similar platform, that platform shares the details you provided with us.
- Website & usage data — your device and browser type, IP address, pages viewed, and how you arrived at our site, collected through cookies and similar technologies.
We do not ask for sensitive data such as government ID numbers, financial account details, or health information through our forms, and we ask that you do not send it to us.
03 How we collect it
- Directly from you — through our websites, contact and inquiry forms, email, phone, or meetings.
- Through advertising platforms — when you respond to or submit a lead form on LinkedIn or another network.
- Automatically — through cookies, analytics, and advertising tools when you use our websites.
04 How we use it
We use your personal data to:
- Respond to your inquiries and provide the information, quotes, or proposals you request.
- Contact you about our products, services, and solutions where you have agreed to hear from us or where it relates to a business relationship.
- Understand which of our offerings fit your needs and follow up appropriately.
- Operate, secure, and improve our websites and measure how our advertising performs.
- Meet our legal, regulatory, and contractual obligations.
05 Our legal basis
We process your data under Egypt's Personal Data Protection Law (Law No. 151 of 2020) and, for activity in the Kingdom, the Saudi Personal Data Protection Law overseen by SDAIA. Depending on the situation, we rely on your consent (for example, when you submit a lead form or agree to receive marketing), the need to take steps you have requested, and our legitimate business interest in offering relevant B2B solutions. You can withdraw consent at any time — see "Your rights" below.
06 Cookies & analytics
Our websites use cookies and similar technologies to function, to understand how visitors use the site, and to measure our advertising. These include analytics and advertising tools such as Google Analytics, the LinkedIn Insight Tag, and similar platform pixels.
You can control or refuse cookies through your browser settings, and you can opt out of interest-based advertising through each platform's own settings. Blocking some cookies may affect how parts of the site work.
07 Sharing & disclosure
We do not sell your personal data. We share it only in these limited cases:
- Within our organisation — between JRM for Communications, JRM Gulf, and ShelfC, to serve you.
- Trusted service providers — such as our CRM, hosting, email, and analytics providers, who process data only on our instructions.
- Advertising platforms — LinkedIn and similar networks, which act as a source of lead data and provide measurement tools, under their own terms.
- Legal requirements — where we must disclose data to comply with the law or protect our rights.
08 International transfers
As we operate in Egypt and Saudi Arabia and use international service providers, your data may be processed in countries other than your own. When data is transferred, we take reasonable steps to ensure it remains protected to the standard required by the applicable data protection laws.
09 How long we keep it
We keep personal data only as long as needed for the purposes above or as required by law. Lead data collected through LinkedIn is retained on that platform for a limited period set by LinkedIn before deletion; data we move into our own systems is kept for the duration of our business relationship and a reasonable period afterwards, then deleted or anonymised.
10 How we protect it
We apply appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse. No system is completely secure, but we work to keep your information safe and limit access to those who need it.
11 Your rights
Under Egyptian and Saudi data protection law, you have the right to:
- Access the personal data we hold about you.
- Ask us to correct data that is inaccurate or incomplete.
- Ask us to delete your data, where there is no legal reason to keep it.
- Withdraw your consent to marketing or other processing at any time.
- Object to or restrict certain uses of your data.
- Make a complaint to the relevant data protection authority.
To exercise any of these rights, email us at info@jrm.com.eg. We will respond within the timeframe required by law.
12 Children
Our websites, services, and advertising are intended for business audiences and are not directed at anyone under 18. We do not knowingly collect data from children.
13 Changes to this policy
We may update this policy from time to time to reflect changes in our practices or the law. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review it periodically.
14 Contact us
If you have any questions about this policy or how we handle your data, contact us: